Kigali, 1 February 2012

President Kagame today received in his office Charlie Denson, President of Nike Brand Inc. and his delegation.

Speaking after the meeting, Charlie Denson said:

“We are working with the Rwandan government on what we call ‘The Girl Effect”, a project aimed at empowering and building the confidence of young girls of Rwanda around education, economics and health. We have been carrying out a pilot project over the last eight months and we are now looking at rolling out in scale all across the country. There is a lot of excitement and enthusiasm by girls to take control of their destiny”

The Minister of Health, Dr. Agnes Binagwaho said:

“The progress of the pilot project is quite promising. The objective is to empower girls to believe themselves and take control of their lives through family planning and economic entrepreneurship. We focus on girls from the age of 12 because at this age where they start to think and to reflect on themselves. The next step is to customize and include formal curriculum.”